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April 2008 Graduate schemes in the Middle East |
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| April 2008 Finance firms target top students |
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| February 2008 All change for students from abroad aiming to work here |
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| February 2008 Tailor your masters for a bankable future |
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| January 2008 Top firms go abroad in pursuit of new recruits |
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The client |
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| WestLB is a medium sized international bank with a strong presence in Germany. |
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| The project | ||||||||||||||||
| This bank enlisted Graduate Solutions to help manage its programme of graduate recruitment for London. |
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| The partnership | ||||||||||||||||
Graduate Solutions were retained to advise on marketing strategy and design a programme of campus events to support their hiring needs for 2008 (intern and full time). A series of focused research interviews were conducted with the 2007 candidate pool, to ascertain the perception of WestLB amongst the student population. Following this marketing materials and events were re-engineered to focus on core USPs of the bank. Over the course of 2007/8 Graduate Solutions provided the following services:
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