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April 2008 Graduate schemes in the Middle East |
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| April 2008 Finance firms target top students |
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| February 2008 All change for students from abroad aiming to work here |
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| February 2008 Tailor your masters for a bankable future |
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| January 2008 Top firms go abroad in pursuit of new recruits |
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The client |
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| ICAP is the world’s premier voice and electronic interdealer broker and the source of global market information and commentary for professionals in the international financial markets. |
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| The project | |||||||||||||||||||
When ICAP wanted to launch it’s first ever graduate recruitment campaign in the US and UK it looked to capitalise on the experience of the Graduate Solutions team and create a world-class, leading-edge campaign and process that would attract the best and the brightest. |
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| The partnership | |||||||||||||||||||
It was a unique challenge. Not only was ICAP a new player in the market but interdealer broking as an industry was a relatively unknown career path for graduates. Before designing any processes we built the relationship with our client and spent a lot of time understanding what ICAP was looking for. We undertook a detailed competency analysis in the UK and US including interviews with 60+brokers, management team and recent trainees. By the time we came to execute the campaign, we knew we could deliver and that we had built a high level of trust. |
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