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April 2008

Graduate schemes in the Middle East
April 2008
Finance firms target top students
February 2008
All change for students from abroad aiming to work here
February 2008
Tailor your masters for a bankable future
January 2008
Top firms go abroad in pursuit of new recruits
Renaissance Capital
ICAP
Bank of America
Japanesse Investment Bank
Wachovia
WestLB
European Investment Bank

The client

A leading European investment bank with established graduate recruitment brand in the UK and
Western Europe.

The project
As part of increasing business demand for graduates in Russia the bank approached Graduate Solutions to assist in the hiring of Markets, Technology & Operations divisions.

The partnership

Our client already had a sophisticated graduate recruitment marketing campaign and strong corporate brand and so it was essential that this was protected and maintained when they went on campus in Russia. We spent a lot of time working with the internal branding team, advising them on the correct approach and adaptations that were necessary to compete in the Russian graduate recruitment market. Graduate Solutions were assigned for our knowledge an expertise of recruiting in the Russia and our ability to navigate the challenges that are part of the landscape when operating in Russia.

We advised on:

>> Identifying a target list of Russian universities for front and back office
>> Planning and booking Russian media campaign with a heavy online presence
>> Using campus ambassadors to build on-the-ground relationships with relevant faculties and to promote the banks opportunities and events
>> Planning and organizing events including careers fairs and an off-campus presentation in Moscow