Our client already had a sophisticated graduate recruitment marketing campaign and strong corporate brand and so it was essential that this was protected and maintained when they went on campus in Russia. We spent a lot of time working with the internal branding team, advising them on the correct approach and adaptations that were necessary to compete in the Russian graduate recruitment market. Graduate Solutions were assigned for our knowledge an expertise of recruiting in the Russia and our ability to navigate the challenges that are part of the landscape when operating in Russia.
We advised on:
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Identifying a target list of Russian universities for front and back office |
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Planning and booking Russian media campaign with a heavy online presence |
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Using campus ambassadors to build on-the-ground relationships with relevant faculties and to promote the banks opportunities and events |
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Planning and organizing events including careers fairs and an off-campus presentation in Moscow |
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